5 Tips for Building Brand Awareness Through Social Media
Increasing brand presence is clearly a hot topic for 2013. Econsultancy’s Content Marketing Survey Report, released in October 2012, identified that 38% of in-house B2C respondents cited ‘Building...
View ArticleUsing Content to Increase Brand Awareness
We are confronted by huge amounts of information every time we go online, so a brand trying to capture a new audience has to produce something very eye-catching. We are focused on what we want to see,...
View ArticleConsumer Brand Perception – The battle of Heinz vs. Branston
I recently read “The 22 Immutable Laws of Marketing” after it was recommended by a friend. One law really got me thinking – ‘The Law of Perception’ – In short, this law discusses whether consumer...
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